Concept project

Spice brand online store

A D2C store with brand-first product pages and a checkout that takes UPI in India and cards from abroad.

Client: Hill & Hearth Spices (a fictional brand). This is a design exercise, not a real client project.

The brief

A fictional family spice brand from Karnataka that sells on marketplaces and wants a store of its own, for customers across India and Indian families living abroad.

What was going wrong

Marketplace fees eating into every order
No space to tell the brand’s story
Customers abroad unable to pay
Heavy product photos slowing every page

What we designed

Brand-first product pages

Origin stories, recipes and reviews next to every product.

Payments for everyone

UPI and cards through Razorpay in India; Stripe and PayPal abroad, with prices in local currency.

A three-step checkout

Address, delivery, payment. Done.

Fast product images

Modern image formats sized for each screen, so pages stay quick.

Retail and ecommerce websites Ecommerce development

More concept projects

Concept project Modern school website A mobile-first school website with admissions up front, a real notice board and a gallery that opens in a blink.

Concept project College website redesign From a cluttered 2012-era homepage to a fast, clear site where students find their course in three clicks.

Want a website like this?

Tell us about your school, college or business. We will show you what yours could look like.

Start a project Call +91 81471 49794

Or email vikas@ignitedreamstech.com